A Legacy of Leadership.
A Future Built on Vision.

Novo Equity GmbH is a private investment entity of the Graf family, operating within the Novomatic Group and committed to long-term value creation.

As part of the heritage established by Johann F. Graf, Novo Equity continues to support the evolution of the family's capital strategy — grounded in stability, responsibility, and a forward-looking investment mindset.

Learn About Us Our Investment Approach Contact & Leadership
Novo Equity Legacy

A Legacy of Entrepreneurship

In the heart of Europe, a quiet legacy of innovation and enterprise thrives. Novo Equity GmbH is the private family investment company of the Graf family, best known as the founders of Novomatic AG – a business that grew from humble beginnings in 1980 into one of Europe's leading gaming technology groups.

This heritage of entrepreneurship forms the backbone of Novo Equity. From Johann Graf's early days apprenticing as a village butcher, to importing pinball machines and building a global enterprise — that same pioneering spirit now guides Novo Equity's approach to long-term wealth stewardship.

Learn More →

Discreet Stewardship and Long-Term Vision

Novo Equity operates with discretion, privacy, and a long-term perspective. The Graf family has always preferred to stay behind the scenes — Johann Graf himself is known to "avoid the public eye" — and this ethos of understatement defines our firm.

Free from public market pressures, we focus on patient capital stewardship that looks beyond quarterly results to decades ahead. Every investment decision is made quietly and deliberately, reflecting our belief that wealth is a legacy to preserve and pass on — not a prize to display. We steward capital in a way that respects the past and prepares for the future, emphasizing stability, integrity, and foresight.

Heritage & Continuity

We honor the entrepreneurial legacy of the Graf family while ensuring its continuity across generations.

Privacy & Discretion

We conduct our affairs quietly, valuing confidentiality in all partnerships and transactions.

Long-Term Stewardship

We deploy capital with patience and prudence, prioritizing sustainable growth over quick gains.

Responsible Partnership

We seek investments and alliances that reflect integrity, quality, and responsible impact on communities.

A Vision for Generations

At Novo Equity, we view ourselves not merely as investors, but as stewards of a family's legacy. The Graf family's European heritage instilled in us a deep sense of duty to build something enduring—something that reaches far beyond the present moment.

Our investments are guided by long-term thinking, blending decades of business wisdom with fresh insight from the next generation. We invest today with tomorrow's families, industries, and communities in mind—ensuring continuity, stability, and enduring value.

Legacy Stewardship

We protect and evolve the Graf family's entrepreneurial heritage with responsibility.

Generational Strategy

Our horizon spans decades—prioritizing sustainable, compounding value.

Future Alignment

We align each decision with long-term societal and family prosperity.

Our Strategy

Investment Philosophy & Approach

Our disciplined investment approach combines decades of entrepreneurial experience with a forward-looking perspective on sustainable value creation.

Strategic Patience

We invest with a long-term horizon, avoiding short-term market noise and focusing on sustainable growth that compounds over generations.

Multi-generational focus Patient capital deployment Long-term value creation

Capital Preservation

Protecting wealth is our primary objective. We prioritize downside protection and risk management in every investment decision.

Risk-aware investing Capital protection focus Conservative leverage

Partnership Approach

We build enduring relationships with management teams and partners who share our values of integrity and long-term thinking.

Alignment of interests Trust-based relationships Shared values focus

Disciplined Due Diligence

Every investment undergoes rigorous analysis, focusing on fundamental value, competitive advantages, and sustainable business models.

Deep fundamental analysis Quality business focus Thorough risk assessment

Sustainable Value

We invest in businesses that create lasting value for all stakeholders - including employees, communities, and the environment.

ESG integration Stakeholder value creation Sustainable practices

Portfolio Construction

We build concentrated portfolios of high-conviction investments, avoiding over-diversification and maintaining focus on our best ideas.

Concentrated positions High-conviction investing Quality over quantity
40+
Years of Experience
3rd
Generation Involved
100+
Years Vision
50+
Countries Worldwide